Singapore Airlines appointed (03-Sep-2010) Goh Choon Phong to succeed Chew Choon Seng as the airline's new CEO when Mr Chew retires at the end of Dec-2010. Mr Goh is Executive Vice President for Marketing and the Regions and Chairman of SilkAir. Mr Goh will formally take up the CEO position on 01-Jan-2011 and will join the airline’s Board of Directors on 01-Oct-2010. [more]
Singapore Airlines appoints new CEO
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Indonesia refuses to approve Singapore Airlines and Lufthansa JV, protecting Garuda once again
Indonesia has taken another step backwards from liberalisation with moves that benefit flag carrier Garuda at the expense of Singapore Airlines (SIA). In the latest examples, Indonesia is refusing to approve SIA’s new joint venture with Lufthansa and allow SIA to launch a new fifth freedom route from Jakarta to Sydney.
Refusing to allow SIA and Lufthansa to coordinate prices and schedules in the Indonesia-Europe market may not have a significant impact on the overall SIA-Lufthansa JV. However, it is an unfortunate move by Indonesian authorities to protect Garuda ahead of the airline's potential launch of services to Germany.
Preventing or delaying SIA from launching Jakarta-Sydney has a bigger short term impact as it leaves in place – at least for now – the Garuda and Qantas duopoly in a growing market. SIA has also been temporarily stripped of 19 weekly slot pairs at Jakarta Soekarno-Hatta International Airport, in another related and seemingly protectionist move.
SilkAir 2017 outlook: needs to rebrand as 737 MAX arrives amid challenging conditions
SilkAir is approaching an important juncture in 2017, with potential strategic ramifications for the Singapore Airlines (SIA) Group, as the full service airline subsidiary takes delivery of its first 737 MAX aircraft. SilkAir has grown by approximately 30% since taking its first 737NG aircraft three years ago, but has not expanded as rapidly as initially planned.
The 737 MAX aircraft could usher in a new phase of faster growth. SilkAir will be able to use the improved range of the MAX to open new longer range routes and take over more flights from the parent airline, accelerating a trend which has emerged over the past several years.
However, as SilkAir continues to expand and starts operating alongside SIA in more markets, it will need to review its product and commercial strategy. With the MAX, SilkAir has the opportunity to improve its product and close the gap with SIA mainline. Closer integration with SIA and a rebranding should be considered.