Singapore Airlines and Virgin Australia unveil long-term partnership
Virgin Australia and Singapore Airlines announced (07-Jun-2011), outside the IATA AGM in Singapore, an agreement that will enable them to establish a long-term alliance. Under the agreement, the two airlines propose to:
- Codeshare on each other’s international and domestic services;
- Offer reciprocal frequent flyer programme benefits and lounge access;
- Co-ordinate schedules between Singapore and Australia and beyond to provide seamless connections;
- Engage in joint sales, marketing and distribution activities.
The alliance will connect Singapore Airlines’ international network with Virgin Australia’s Australian and Pacific destinations. Through the Singapore Airlines network, Virgin Australia customers will have access to an additional 70 destinations, and through the Virgin Australia network Singapore Airlines customers will have access to an additional 30 more destinations. Members of Singapore Airlines’ KrisFlyer frequent flyer programme will be able to earn and redeem miles on Virgin Australia services, while Virgin Australia’s Velocity members will be able to earn and redeem miles on Singapore Airlines-operated services. The airlines will lodge an application with the relevant regulatory authorities to enable them to co-operate across a broad range of commercial functions, which both expecting to receive approval in late 2011. "Approval will allow the airlines to build a deep and integrated alliance with seamless service offerings to the travelling public," the carriers stated.
As part of the announcement today, the carrier stated that from 01-Aug-2011:
- Singapore Airlines customers will be able to interline on Virgin Australia’s domestic network, allowing them to travel through to a range of destinations with one ticket, through-check baggage, terminal transfers and inclusive meals;
- Virgin Australia Velocity Gold members and Singapore Airlines KrisFlyer Gold members will have reciprocal access to each airline’s airport lounges. [more]
Singapore Airlines: "Singapore Airlines has been committed to the Australian market for more than 40 years and we are always looking for ways to serve our customers better. With regulatory approval, the partnership will enable us to offer even more choice for domestic and international air travel. Together with Virgin Australia we will provide the public with access to an enlarged network, offering a first-rate, integrated travel experience. The partnership presents a significant opportunity for Singapore Airlines to drive growth in a manner consistent with our focus on service excellence, product innovation and network connectivity. It will enhance the attractiveness of Australia as a travel destination while also opening up new horizons for travellers from Australia." Goh Choon Phong, CEO. Source: Singapore Airlines, 07-Jun-2011.
Virgin Australia: "We are delighted to be partnering with one of the most respected and innovative airlines in the world. When it first launched in Australia, Singapore Airlines revolutionised international air travel for Australians, providing a world-class service to Asia, Europe and beyond. Asia is clearly a critical market for us as we build our international alliance network. Singapore Airlines’ extensive network throughout Asia will be particularly attractive to our international business and leisure travellers and this partnership, along with our other alliances, will mean Virgin Australia can now offer truly global flight coverage. With the recent repositioning of our brand and the launch of our product enhancements, including domestic business class, Virgin Australia and Singapore Airlines are ideally suited as airline partners." John Borghetti, CEO. Source: Virgin Australia, 07-Jun-2011.