Singapore Airlines announced (19-Sep-2011) the launch of A380 services on the New York-Frankfurt-Singapore route from 16-Jan-2012. The daily A380 operation will replace daily B747-400 service to New York's JFK Airport via Frankfurt, representing a 25% increase in seat capacity. Singapore Airlines currently has 13 A380s in service and a further six on firm order. [more - original PR]
Singapore Airlines A380 to operate on New York-Frankfurt-Singapore route
You may also be interested in the following articles...
SilkAir 2017 outlook: needs to rebrand as 737 MAX arrives amid challenging conditions
SilkAir is approaching an important juncture in 2017, with potential strategic ramifications for the Singapore Airlines (SIA) Group, as the full service airline subsidiary takes delivery of its first 737 MAX aircraft. SilkAir has grown by approximately 30% since taking its first 737NG aircraft three years ago, but has not expanded as rapidly as initially planned.
The 737 MAX aircraft could usher in a new phase of faster growth. SilkAir will be able to use the improved range of the MAX to open new longer range routes and take over more flights from the parent airline, accelerating a trend which has emerged over the past several years.
However, as SilkAir continues to expand and starts operating alongside SIA in more markets, it will need to review its product and commercial strategy. With the MAX, SilkAir has the opportunity to improve its product and close the gap with SIA mainline. Closer integration with SIA and a rebranding should be considered.
Scoot 2017 outlook: challenging market conditions and Europe launch could impact profitability
Singapore Airlines (SIA) medium long haul LCC subsidiary Scoot faces a potentially challenging 2017 as it launches flights to Europe and merges with the short haul LCC Tigerair. Scoot is also planning a series of network and schedule adjustments, which are critical to the future success of the European routes and long-term profitability.
Scoot has been successful in the initial four and a half years since its mid-2012 launch, becoming profitable in a relatively quick timeframe and unlocking a new phase of growth for the SIA Group. However, 2017 will bring intense competition and ambitious expansion in markets that are not likely to be profitable in the short to medium term.
Scoot’s newfound profitability could be at risk due to yield pressures, higher fuel costs and expenses related to new long haul route launches. Scoot and its ongoing integration with Tigerair are necessary strategically, and should improve the SIA Group’s long-term position, but the short-term outlook is relatively cloudy.