SAS reintroducing European business class, investing in lounges: EVP and CCO

SAS EVP and CCO Paul Verhagen, speaking at the CAPA Airline Leader Summit - Airlines in Transition, stated (08-May-2025) "We are positioning ourselves as a premium airline". Mr Verhagen said: "We're investing heavily in lounges, including upgrading the ones we have and building completely new ones". He noted SAS is in the process of re-introducing European business class.