Rove Miles launches 'world's first universal airline miles programme'
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Background ✨
Recent partnerships have seen airlines extend loyalty earning and redemption opportunities beyond flights, such as Air India enabling Flying Returns members to earn points on cruise bookings with Arrivia and hotel stays with Roseate Hotels & Resorts1 2. Air France-KLM and Etihad Airways also introduced reciprocal loyalty earning and redemption between Flying Blue and Etihad Guest programmes3. Delta Air Lines partnered with Uber to award SkyMiles for rides and food orders4.