PwC Strategy&: Lufthansa has made 'huge' investment in personalising the travel experience
PwC Strategy& partner Stefan Stroh, speaking at the CAPA-ACTE Global Summit, noted (28-Oct-2016) Lufthansa has made "huge" investments in personalising the travel experience. He also notes the need for "big data" to personalise the experience.
Want More News Like This?
CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.