18-Mar-2023 10:42 AM

PLAY CEO: Captured up to 30% of Icelandic market in 2022

PLAY CEO Birgir Jonsson, speaking at CAPA Airline Leader Summit, stated (17-Mar-2023) the carrier "managed to capture between 25% and 30% of the market in Iceland last year [2022]". Mr Jonsson added that in order for the model to have relevance it needs to be low cost and have low competition.

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