Oman Air not interested in alliances

Oman Air CEO, Peter Hill, stated alliances do not fit the carrier's brand, as it invests heavily to make its product unique (Times of Oman, 15-Jul-2010).

Oman Air: "We have managed to build up loyalty to the brand. Unfortunately, alliances do not allow brand loyalty, so we don't believe in alliances but we do have codesharing," Peter Hill, CEO. Source: Times of Oman, 15-Jul-2010.