McKinsey & Company says there is 'still a long way to go' in digital platforms

McKinsey & Company partner Will Coleman, speaking at the CAPA Americas Aviation Summit 2016, stated (12-Apr-2016) several elements of the shared economy approach can inform incumbent airline strategies, including digitisation. While there is "still a long way to go" in digital platforms, centralised and simple digital platforms allow companies to quickly and easily navigate to relevant customer needs.