McKinsey & Company says airlines require sharing of tangible and intangible assets

McKinsey & Company partner Will Coleman, speaking at CAPA Americas Aviation Summit 2016, stated (12-Apr-2016) airlines are some of the first sharing economies out there, which requires two things: the sharing of tangible and intangible assets. Mr Coleman said:

• Incumbent travel providers need to aggressively compete in order to meet evolving customer needs;
• The traditional perspective is growing due to a play on underutilised assets and aggressive adoption of technology;
• A closer look at drivers suggest deeper unmet customers' needs, such as authenticity and active discovery;
• Customers have a distrust of many large brands;
• It is necessary for airlines to emulate many drivers by successfully meeting these unmet needs.