Lufthansa Group seeking to increase control over subsidiaries from 2026
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Background ✨
Lufthansa Group had announced plans to introduce a new umbrella brand strategy in 2025, aiming to clarify brand connections and increase synergies among its airlines, with over half of transfer passengers already using more than one group carrier and benefiting from shared infrastructure and services1. Chairman and CEO Carsten Spohr previously described 2025 as a year of transformation, with a stated goal to further strengthen its global position2.