Lufthansa Group launches first B2C brand campaign
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Background ✨
Deutsche Lufthansa previously outlined an umbrella brand strategy for 2025, aimed at making links and synergies between group airlines more transparent, noting that over half of transfer passengers already used more than one group carrier via complementary networks and the group app1. Lufthansa Group later refreshed its brand identity, including an updated crane logo and “Member of Lufthansa Group” markings across aircraft and digital touchpoints, with lounge branding due to extend globally in 20262.