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12-Apr-2016 5:08 PM

Korean Air has been a 'bit head in the sand' in terms of personalistaion strategies

Korean Air VP of sales and marketing for North America John Jackson, speaking at the CAPA Americas Aviation Summit 2016, stated (11-Apr-2016) the carrier has perhaps been a "bit head in the sand" in regards to personalisation strategies, but "we're pulling it out." He said there are a number of things Korean Air can do, with hopes to use its loyalty programme more: "There's a lot we can do, we're not at the point yet where we do a very good job one-to-one, although we do on a group basis. We've got to put ourselves in our customers' shoes, and see what works."

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