JetBlue downgrades 4Q2010 unit revenue guidance
JetBlue downgraded (08-Dec-2010) the LCC’s unit revenue, measured in revenue per ASM, outlook for 4Q2010 from +10%-13% to +8% to +10% while passenger revenue per ASM was also downgraded from its previous guidance of +12% to +15% to +10% to +12% in 4Q2010. The LCC attributes the revised outlook on weaker close-in bookings than expected during the peak travel periods. Meanwhile, JetBlue expects to be the largest operator at Boston Logan Airport with plans to double its daily departures from 40 in 1Q2007to 80 in 1Q2011 and the destinations served from 19 to 39 as well as the number of gates at the airport from six to 12. [more]
JetBlue: "We had planned on the peaks being slightly stronger than maybe what the peaks are turning out to be. Instead of holding out for high-fare travellers, JetBlue had to fill more seats with passengers at lower fares,” Ed Barnes, CFO. Source: AP, 08-Dec-2010.