Spanish Government received applications from companies interested in contracts for the partial privatisation of 13 airport control towers in 2011 (Typically Spanish, 14-Dec-2010). The towers are located in Alicante, Valencia, Ibiza, La Palma de Mallorca, Lanzarote, Fuerteventura, Sevilla, Jerez, Sabadell, Cuatro Vientos, Vigo, A Coruña and Melilla. The remaining control towers will be privatised from 2012. The government has also received a number of applications to manage airspace at the 13 airports concerned.
Interest in privatisation of Spain's airport control towers
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Indeed, it seems that SAS' move is a pragmatic response to intense competition from LCCs, particularly from Norwegian. According to SAS' 2016 Annual Report, 65% of its ASKs compete with LCCs. Scandinavia's high labour costs are a significant handicap in competing with airlines that have bases outside the region.
Spain and UK are its two biggest markets outside Scandinavia, with London Heathrow its biggest non home airport. After years of cost reduction programmes – also years of initiatives aimed at enhancing the appeal of SAS' product and brand to its core target market of Scandinavia's frequent flyers – a bolder step is needed. SAS will be a very rare example of a European legacy airline with bases outside its home market, more than 20 years after market liberalisation presented the opportunity.
"Level": IAG's new long haul low cost brand to launch 4 routes from Barcelona, with more to come
On 17-Mar-2017, IAG announced the launch of its newest airline brand, 'Level', which it will use to operate the group's first long haul low cost flights from Jun-2017. The launch routes will be from Barcelona to Los Angeles, Oakland, Buenos Aires and Punta Cana. It will compete head to head with Norwegian on the Los Angeles and Oakland routes.
In Dec-2016, IAG had said that it had not yet decided whether to create a new brand or to operate its planned Barcelona long haul low cost routes under one of its existing brands British Airways, Iberia or even Aer Lingus. Vueling was ruled out, although its strength at Barcelona will provide connecting feed. IAG's solution is to create Level, a new airline brand, but to operate it initially with Iberia pilots and cabin crew.
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