eDreams ODIGEO outlines strategic plan to 2030
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Background ✨
eDreams ODIGEO's Prime subscription membership reached 7.5 million by 30-Jun-2025, with Prime revenue accounting for 72% of total revenue and profitability largely driven by the subscription model. The company expected at least 10% annual Prime growth in FY2027 and FY2028, and highlighted continued room for expansion, since Prime was only available in 10 of its 44 transactional markets as of FY2026 guidance1 2.