Dohop COO: Consumers increasingly willing to book through AI agents

Dohop COO Hugh Aitken, speaking at the CAPA Airline Leader Summit Asia, stated (01-Oct-2026) consumer booking behaviour is changing and customers are increasingly willing to book through AI agents. Mr Aitken said it will be a challenge for the industry to cope with this shift in consumer behaviour while ensuring their brands remain visible and relevant in travel research, discovery and booking.