ATA reports decline in Oct-2009 passenger demand

The Air Transport Association of America (ATA), the industry trade organization for the leading U.S. airlines, today reported that passenger revenue, based on a sample group of carriers,[1] fell 15 percent in October 2009 versus the same month in 2008. This marks the 12th consecutive month in which passenger revenue has declined from the prior year, fueled primarily by the 11th consecutive month of ticket price declines.