Southwest Airlines utilizes ITA software to support airline’s web site redesign

Southwest Airlines (NYSE: LUV) and ITA Software, Inc., the leader in developing innovative solutions for the travel industry, today announced advanced capabilities that support Southwest's web site enhancements and allows the airline to further extend the capabilities of southwest.com moving forward. Southwest selected ITA's QPXTM system to support its recent web site updates, making it even easier for customers to take advantage of the airline's industry-leading low fares.

QPX is a flexible, highly customizable system that easily supports Southwest's goals for improving the online experience. For example, Southwest is now able to offer a more robust online shopping experience by generating results associated with streamlined date and calendar search modifications. In addition to customer experience benefits, with QPX, Southwest can take advantage of advanced technology infrastructure to support additional initiatives like international code share partnerships.

"Southwest is committed to identifying new opportunities to ensure our customers have the best travel experience possible and we know that often begins when a customer visits our web site. We enlisted ITA Software to support current and future enhancements to southwest.com," said Kevin Krone, Southwest Airlines vice president of marketing, sales and distribution.

"Consumers demand excellence from their travel experiences and we are working closely with Southwest to help them continue to deliver on that expectation. " said Gianni Marostica, chief commercial officer, ITA Software. "We are impressed with Southwest's ongoing commitment to its customers, a commitment that is clearly carried through to every aspect of its business. We look forward to a long-term partnership that builds on the successful launch of new southwest.com functionality. "