Delta Air Lines CEO says even social media can establish powerful connections with customers

Delta Air Lines CEO Ed Bastian, via his official LinkedIn account, stated (23-Jun-2016) the carrier has learned that even social media can foster "powerful" connections with customers. Delta has worked with Twitter to employ private direct messaging with customers, as a way to further establish this.

Want More News Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.

Find Out More