Cover Genius SVP reports 'untapped' demand for travel insurance

Cover Genius SVP travel Peter Smith, speaking at the CAPA Airline Leader Summit Latin America & Caribbean, reported (10-Sep-2026) a survey of almost 1400 travellers found that 86% "think about risk when they book their trip" but only 30% bought travel insurance. Mr Smith said: "This isn't a demand problem", adding: "Customers don't reject protection, they reject friction, complexity, products that are added on at the final second". He stated: "More than half of this market is still untapped", and commented: "What's missing... is the right offer at the right moment in the right way".