Continental and United to trade as United Continental Holdings Inc
Continental Airlines and United Airlines shares are expected to stop trading on the New York Stock Exchange today (01-Oct-2010), with the carriers to instead trade under United Continental Holdings Inc (UAL), on their merger (AP, 30-Sep-2010). Following the combination, Delta Air Lines will no longer be the world's largest airline (Atlanta Business News, 30-Sep-2010). Delta, following its merger with Northwest Airlines, has been the largest carrier for the past two years. The carrier has launched a new advertising campaign in New York emphasising that Delta is “building a better airline, not just a bigger one.” A print ad in the campaign states: "It's easy to forget that size alone isn't enough to lead this industry."