Cebu Pacific very aware of long-haul markets it serves

Cebu Pacific former COO Mark Breen, speaking at CAPA’s Airlines in Transition Conference on 25/26-Mar-2015, stated (25-Mar-2015) the carrier has been very aware about the markets it serves with its low cost long-haul operation into the Middle East. The airline has a very clear strategy of being cheaper than the established Middle Eastern competitors. It has also striven to maintain consistency across the model between its long-haul and short-haul operations.