Cebu Pacific reports stronger booking momentum from pricing adjustments in May-2026
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Background ✨
Cebu Pacific president and chief commercial officer Xander Lao said the airline implemented measured fare adjustments and surcharges across parts of the network in Apr-2026 to address fuel price pressures, but it later saw demand soften with slower bookings and weaker load factors.1 Mr Lao said the airline subsequently recalibrated pricing, including targeted seat sales, with early signs of a booking recovery emerging in late Apr-2026 and May-2026 trends.1