- Passenger numbers: 1.1 million, +23.4% year-on-year;
- Domestic: 867,990, +23.9%;
- International: 272,9112, +21.7%;
- Seat load factor: 77.3%, +2.6 ppts;
- Domestic: 78.1%, +2.1 ppts;
- International: 75.0%, +4.2 ppts.
Cebu Pacific pax up 23%, load factor up 2.6ppts in Jul-2013
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Finnair and TAP Portugal: their location based long haul niche strategies compared
Both Finnair and TAP are based in peripheral corners of Europe: Finnair in the extreme northeast and TAP in the southwest. Both are based in countries with relatively small populations, but they have developed networks that capitalise on their geographic location to carry connecting traffic from across Europe and elsewhere to long haul destinations in other continents.
TAP's main long haul market is Upper South America (primarily Brazil), but it also has a secondary long haul niche in Africa. Finnair's main long haul market is Northeast Asia, with an additional presence in South and Southeast Asia. Both also operate to the US. On short haul, LCC competition has been a bigger threat to TAP than to Finnair, but cost savings are important to both.
TAP and Finnair have similar traffic volumes, unit costs and average trip lengths. Moreover, both have struggled to generate sustainable profitability. This report compares and contrasts Europe's two leading independent exponents of the location based long haul niche strategy. Both are set to accelerate their long haul growth.
Cebgo: expansion accelerates in 2017 as Cebu Pacific Group delays ATR 72-500 phase outs
The Cebu Pacific regional subsidiary Cebgo is accelerating fleet expansion in 2017, enabling it to launch several new routes. Cebgo now plans to expand its ATR 72 fleet by six aircraft in 2017, for a total of 18 aircraft – an increase of five aircraft compared to the group’s previous fleet plan.
Cebgo has already expanded its fleet by four aircraft over the past six months, for a total of 12 aircraft, with two ATR 72-600 deliveries in late 2016 and two more deliveries in early 2017. The LCC has used the additional aircraft to launch 10 new routes, including seven entirely new routes for the group and three routes previously served by big sister Cebu Pacific Air.
Cebgo plans to take delivery of another four ATR 72-600s by the end of 2017, while it has delayed the phase out of five ATR 72-500s. Cebgo’s seat capacity will increase by more than 20% in 2017, driving a 3% increase in domestic capacity at Cebu Pacific Group as mainline capacity will be flat.