Brunei jointly marketing with Kota Kinabalu as tourism destination in response to competition

Royal Brunei Airlines chief commercial and planning officer Karam Chand, speaking at the CAPA Australia Pacific Aviation Summit, said (07-Aug-2014) Brunei's niche tourism product and strong competition from other destinations in the region represents a marketing challenge. Part of Brunei's response includes joint marking with Kota Kinabalu.