Loading
9-Sep-2010 10:35 AM

British Airways and American Airlines to launch JV in Oct-2010

British Airways' VP Americas, Simon Talling-Smith, stated the carrier's trans-Atlantic JV with American Airlines will be launched in Oct-2010, with the carriers to align their FFPs, and commence joint marketing to corporate clients in early 2011 and implement schedule changes from Apr-2011 (Bloomberg/Dow Jones, 08-Sep-2010). Iberia will also be part of the JV when it completes its merger with BA, with Iberia expected to contribute 10% to the venture's estimated USD7 billion in annual revenue, according to Mr Talling-Smith.

Want More News Like This?

CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More