Lion Air took (23-Dec-2009) delivery of four B737-900ER aircraft from Boeing in Dec-2009. The aircraft will be deployed to increase frequencies on existing routes and to replace older aircraft in the fleet. Lion Air is the launch customer of the B737-900ER. [more]
Boeing delivers four B737-900ERs to Lion Air
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Lion Air Group begins international expansion from Indonesia with Batik Air Australia & India routes
The Lion Group is preparing to expand in Indonesia’s international market, with several new routes to Australia, India and East Asia. Lion is the domestic leader in Indonesia, its three Indonesian airline subsidiaries accounting for approximately half of total domestic capacity. However, the group has only a tiny presence in the Indonesian international market, having only five scheduled international destinations.
The full service subsidiary Batik Air has encountered delays in commencing operations to Australia and India but remains keen on serving both markets with multiple destinations. Meanwhile, its Malaysian affiliate Malindo Air is jump starting the group’s entrance in the Indonesia-Australia market with a new fifth freedom route from Bali to Brisbane, which will be launched on 31-Mar-2017.
International expansion is becoming strategically necessary for Lion as Indonesia’s international market is now growing faster than the much larger domestic market. AirAsia and Garuda have already been focusing more on international expansion, widening their lead over Lion in Indonesia’s international market.
Malaysia Airlines CEO Peter Bellew: "Something very wrong in the (Asian) long haul market"
Peter Bellew spent a decade at Ryanair before joining Malaysia Airlines in late 2015, initially as COO before being promoted to CEO in mid 2016. Mr Bellew held a wide range of positions during his tenure at Ryanair – including in operations, training, sales and marketing – providing ample exposure to Michael O’Leary’s unique approach to running an airline.
The new Malaysia Airlines strategy being implemented by Mr Bellew is decidedly non LCC. In recent months the government owned airline has reinforced its premium position, invested in its full service product, resisted unbundling, and pursued closer relationships with travel agents. However, Mr Bellew’s approach with supplier negotiations and media seems at times Ryanair-esque.
Mr Bellew has been extremely blunt in media interviews, public speeches and private meetings. He is not shy to talk about industry weaknesses and challenges – as well as opportunities to secure additional aircraft at bargain basement prices.