26-Nov-2019 9:23 AM
Azul details proposed JV with TAP
Azul detailed (25-Nov-2019) its JV proposal with TAP Air Portugal, as follows:
- Non-Corporate Joint Venture to provide benefits for customers, communities and marketplace for air travel between Brazil and Europe;
- Collaborative revenue sharing commercial agreement:
- Integrated seamless service through better coordination of schedules between Brazil and Europe;
- JV to drive traffic growth between both regions;
- Expanded codeshare options, competitive fares and a more streamlined travel experience;
- Revenue gains to be distributed according to pre-JV capacity deployed by each carrier;
- JV advantages:
- Revenue accretive to both parties;
- Allows both companies to align frequent flyer programmes and improve customer service;
- More connectivity to Brazilian domestic network;
- Increases competitiveness and expands market presence;
- Increased access to the European market.
Azul stated that as its controlling shareholder also holds a significant investment in TAP Air Portugal, Azul will submit this transaction for shareholders' approval as determined in the bylaws. [more - original PR]