Azul reached (13-May-2013) two million fans on Facebook, becoming one of only three carriers in the world to reach the milestone. The carrier said it doubled the number of fans from Dec-2012. Azul director of communications and branding Gianfranco Beting said, "The mark of two million fans shows how much the corporate profile of the company has been accessed and places Azul's page as one of the most sought after in social networks among airlines in Brazil." [more - original PR - Portuguese]
Azul becomes third carrier in the world to reach two million Facebook fans
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After battling dismal economic conditions for the past two years, Latin America is poised to begin pulling itself out of fiscal decay in 2017. Near the end of 2016, forecasts tilted toward a return of modest GDP growth between 1.5% and 2% for 2017 after the region endured an economic recession for the prior two years.
Disruption in the airline industry. It is coming, faster and bigger than you think: Part 2
It is notable that airline liberalisation has scarcely been driven by overt consumer pressure. Instead it has been a handful of influential and enlightened governments who, recognising the flow-on economic benefits, have promoted aviation liberalisation in the wider national (and global) interest.
In fact, with some exceptions, airline consumers have in general received a good deal over the past 40 years, in terms of low fares and good product, a result of the combination of regulatory change and of airlines prepared to exploit it effectively. LCCs and the Gulf airlines have played a major part in that.
Ironically, consumers and the EC and US DoT/Congress have instead ridden political waves to introduce “consumer protection” rules that often do more harm than good – for example the flawed rules on both sides of the Atlantic and elsewhere punishing airlines for delays, even where weather or ATC/airport or other issues are to blame.