avianca to introduce Business Class Americas on domestic routes in Ecuador, Colombia and Guatemala
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Background ✨
avianca CEO Frederico Pedreira confirmed that the airline allocated part of its USD800 million investment for 2025 to expanding the Insignia by Avianca product on European services and increasing business class coverage to over 80 routes within the Americas, along with opening new VIP lounges and implementing a priority check-in system1. The Business Class Americas service was already available on more than 80 international routes operated with A320 aircraft2.