Australia's Melbourne Avalon Airport CEO Justin Giddings, speaking at the CAPA Australia Pacific Aviation Summit, stated (09-Aug-2013) load factors are "very full" at the airport. He said the airport does still however have an "issue in convincing airlines to split operations and come to Avolon". On its marketing strategy, he said: "We don't do general marketing, we just target specific airlines".
Avalon Airport still has 'issue in convincing airlines to split operations and come to Avolon'
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Air Canada is growing in Australia, expanding from its 2007 Sydney service with a 2016 Brisbane service, and perhaps soon Melbourne as well. Air Canada needs a partner for domestic and New Zealand connections as it expands its footprint and grows ahead of market demand. There is some conflict, since Air Canada - as it does for its expanding Asia and Europe presence – will look for USA sixth freedom traffic. Air Canada has favourable connections via Vancouver to a handful of American cities, including New York.
United Airlines reduces seasonal capacity in the competitive US-New Zealand/Australia market
After rapid growth in the market between North America and Australia/New Zealand, an airline has finally blinked: United Airlines will change its sole New Zealand service, San Francisco-Auckland, to only operate seasonally. United will rely on its JV partner Air New Zealand.
Auckland is less important for United than for American Airlines and its codeshare (but not JV) partner Qantas. Qantas has exited the Auckland-Los Angeles market, so American's entry to New Zealand gives it two nonstops from both Australia and New Zealand, enhancing presence across the region and making it easier to bring American visitors to both Australia and New Zealand.
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