American Airlines to increase focus on premium travel market
American Airlines announced plans to increase its focus on the premium travel market following the recovery of the economy, by increasing its fleet and upgrading its Business-class cabins (MarketWatch, 14-Apr-2010).
American Airlines: "We love all our customers, but some travel far more frequently than others and pay for premium cabins, and we are focused on getting them the best experience with minimum hassle, and a network that is targeted to their value”. Daniel Garton, Executive Vice President of American Airlines. Source: MarketWatch, 14-Apr-2010.