12-Apr-2016 5:01 PM

Amadeus IT Group notes need for balance in crafting personalisation strategies

Amadeus IT Group VP of airline commercial John Dabkowksi, speaking at the CAPA Americas Aviation Summit 2016, stated (11-Apr-2016) there needs to be a balance in crafting personalisation strategies, between the customer wishing to maintain a certain level of data privacy and suppliers wishing to extract the data.

Want More News Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More