Amadeus: Digital transformation across travel has shifted thinking from booking to search

Amadeus SVP retail, travel channels, Asia Pacific Ramona Bohwongprasert, via the company's official blog, stated (21-Aug-2019) the "unstoppable digital transformation across travel" has resulted in the industry shifting from thinking about the booking process to how searching is conducted. She stated it is "time for retail travel agencies to embark on a journey of transformation which will keep travelers coming back for more." [more - original PR]