Allegiant seeing opportunity to break away from commoditisation, more towards distribution

Allegiant Travel Company SVP of planning & COO Jude Bricker, speaking at the CAPA Americas Aviation Summit 2016, stated (12-Apr-2016) there is always going to be some amount commoditisation in the industry, with a large quantity of passengers who want to get from A to B for the cheapest amount, "that's not necessarily going to change." Mr Bricker said the carrier is seeing opportunity to break away from commoditisation, with more positive trends towards distribution.