Air Transat to implement revenue management initiatives over the next few months
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Background ✨
Air Transat's Elevation Program was described by president and CEO Annick Guérard as a comprehensive optimisation plan targeting an annualised adjusted EBITDA run rate of CAD100 million by mid-2026, with the initial phase delivering efficiency gains and cost savings through new technology and AI. The next steps were set to focus on revenue management and productivity measures to support profitable growth1. Recent financial results showed improved profitability and revenue growth2.