Air France announced (18-Sep-2012) plans to invest several hundred million Euros to reposition its products and services to be the best possible level in the aviation industry. The repositioning will see Air France renew its first and business class cabins on board its long-haul aircraft including improved seating, service and catering. The investments are part of the airline's Transform 2015 business plan. The airline will offer redesigned first and business class cabins on board its Boeing 777 aircraft from 2014. Air France will also improve its business and premium economy product on its medium-haul network. Other changes include allowing members of its frequent flyer programme, Flying Blue, to attain higher statuses through domestic travel from 2013 and all passengers will be offered free digital versions of the day's newspapers and magazines on their tablet or smartphone. [more - original PR]
Air France: "With this ambitious investment plan, we are illustrating our determination to place customer satisfaction at the heart of our strategy. Innovative initiatives will be introduced in the coming months to complement these projects. The entire Company is fully mobilized to reposition our offer at the best possible global level and regain our leadership position," Alexandre de Juniac, CEO. Source: Company statement, 18-Sep-2012.