ADARA says financial industry shows potential of shared personalisation

ADARA SVP of business development Tobias Wessels, speaking at the CAPA Americas Aviation Summit 2016, stated (12-Apr-2016) the finance industry provides a good example of how to make shared personalisation amongst airlines a practical reality, especially in regards to data. He said the travel industry has a "big opportunity" to share their data, with "everyone pitching in".