Abra Group planning to introduce premium cabin on narrowbodies: CCO
Abra Group chief commercial officer (CCO) Angus Clarke, speaking at the CAPA Airline Leader Summit Latin America & Caribbean, stated (10-Sep-2026) the group aims to offer "a more relevant, higher yielding consumer proposition in South America", particularly "in the full service landscape". Mr Clarke said the company is "buying a lot of new planes" and "investing in new cabins" in support of this goal. Mr Clarke noted demand for the group's premium cabin products is strong, reporting: "For Avianca, the widebody premium cabin is doing very, very well". He added: "Our goal is introducing premium cabin on the narrowbody business, so we're very optimistic about that".
Background ✨
Abra Group said it targeted premium growth in 1Q2026, with premium value customers up 16% year-on-year and premium revenue up 56%, supported by customer experience investments including a new Bogota VIP lounge and high speed WiFi on 19 narrowbodies as of 31-Mar-20261. It also outlined product investments to present "a single face to the customer" across avianca, GOL and Wamos Air, while that interaction continued evolving2.