YYC: Calgary Airport Authority unveils strategic direction and evolved brand: North Star aims to ele

Today, The Calgary Airport Authority unveiled its new strategic direction and guiding vision statement, aptly referred to as the North Star. The Authority's new direction will focus on elevating guest experiences with the goal of driving economic growth and prosperity for Calgary and Alberta. To embody this new direction, a refreshed visual identity for YYC Calgary International Airport was also unveiled.

North Star vision statement: We create effortless and memorable airport experiences that reflect Calgary's legendary hospitality and our region's natural beauty.

"We are thrilled about the promise of our North Star and the positive impact this will have on our guests for many years to come," said Bob Sartor, President and CEO of The Calgary Airport Authority. "By placing our guests at the heart of everything we do, creating an experience that is reflective of the city and region we serve, and by providing the best value to our airline partners, we will be a key economic engine well into the future."

Inspired by the things that make Calgary and southern Alberta unique, The Calgary Airport Authority is creating a plan for the airport that truly reflects the city and region, and encouraging visitors to return. A new approach to retail and service offerings at YYC; improvements to processes within the airport; enhancements to the domestic terminal; and leveraging the entire campus development plan with the appropriate mix of businesses will all be factored into fueling Calgary's economic prosperity.

With an increased focus on enhancing the experience, The Calgary Airport Authority's new Vice-President of Marketing and Guest Experience, Michael Hayward added, "We're focusing on authentic western hospitality as we improve the experience for YYC guests; at the same time our upcoming domestic terminal improvements and enhanced visual identity will reflect the beauty of the city and province."

Improvements in the domestic terminal have already begun, and the new identity system is on display in the domestic check-in areas, soon to expand to the improvements underway in domestic arrivals.