WH Smith opens itsfirst InMotion store in Europe at Alicante-Elche Airport

InMotion, the highly successful pure play travel retailer, was acquired by WHSmith PLC in November 2018. As the largest airport-based retailer of digital accessories in North America, InMotion's expansion into Europe marks an exciting development for WH Smith and Alicante-Elche Airport.

The new store,which is located in the airside lounge, brings the unique InMotion customer service model to Europe for the very first time. The store design reflects the principles of the InMotion stores in the USA including the 'headphone bar', which will allow customers to test products with their own devices before making their purchase. The range in store will offer passengers all the products that a customer would expect to find in a consumer electronics store from power banks and adaptors to headphones and products for the home. Continuing its reputation for best-in-class customer service, the new InMotion store in Alicante-Elche Airport isstaffed by a team of experts in the consumer electronics market, who have participated in a dedicated InMotion training programme to provide passengerswith an excellent customer experience in Alicante.

Phil McNally, WH Smith Managing Director, International, commented: "The opening of our first InMotion store in Europe is a major step for us and demonstrates our ability to offer the InMotion brand to customers and landlords. We are keen to bring the unique capabilities of the brand in terms of product offer and customerservice to a global audience. This exciting development marks the start of our expansion plans for the InMotion brand outside of the USA."