Velocity Frequent Flyer Partners With Points To Take Their Booster Program Online

15-Nov-2017 Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering loyalty commerce, today partnered with Velocity Frequent Flyer, the award-winning loyalty program of Virgin Australia, to take its Points Booster program online.

This is the first time Points has partnered with an Australian company and through this partnership, Velocity members are now able to access an online tool to top up their Velocity Points. This has created a frictionless experience for members, who are now able to purchase up to 50 per cent of their current points balance in order to redeem for a Reward sooner.

Rob MacLean, CEO of Points, said: “We are excited to partner with Velocity, our first partner in Australia, to launch Points’ robust loyalty currency retailing services.

“This reflects Velocity’s innovative pursuit to attract new members and deepen loyalty and engagement opportunities with its existing members. We look forward to leveraging our platform to power new features and offer more flexibility to Velocity’s Points Booster program.”

Dean Chadwick, Velocity Chief Marketing Officer, said: “We are proud to enhance our Points Booster program for our members and further our focus on delivering excellent value to our membership base.

“Partnering with Points means our members can now purchase additional Velocity Points with a few clicks of a button and helps give our members more choice and flexibility in how they manage their balance.”

The launch of this partnership is a first for Points in the Australian region and is a great indicator of Points' growth and commitment to the Eastern market. Points streamlined Velocity Frequent Flyer’s current process by building a custom landing page and calculating the maximum a member can purchase at any given time.

With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to power innovative products and services to drive increased revenue and member engagement in loyalty programs. Points leverages its platform to efficiently deliver great products, including the Buy, Gift and Transfer functionality, to more than 50 loyalty program partners worldwide.