TTNQ: Business events double for Cairns & Great Barrier Reef
Tourism Tropical North Queensland Director of Business and Tourism Events Rosie Douglas said her team had confirmed 46 corporate and association business events compared to 23 the previous financial year.
“There has been strong interest in the Cairns & Great Barrier Reef destination with the team chasing 90 leads compared to 67 the previous year,” she said.
“Almost half of both the secured events and the leads were international clients wanting to take advantage of increased flight access to Cairns and the competitive Australian dollar.
“Both the western and eastern markets are seeking nature-based experiences making our destination the perfect fit with our dual World Heritage areas, the Great Barrier Reef and the Wet Tropics rainforest.
“Cairns & Great Barrier Reef has unique off-site event spaces while our tropical climate is ideal for outdoor events year-round.
“We have sophisticated business tourism infrastructure, an international airport close to the city and expertise in key innovation industries.
“Our rich Indigenous culture, unique wildlife and exotic produce further enrich the diverse experiences available for events.
“This is evident from the equally diverse range of business we have secured for the destination which includes Asian incentive programs, medical association meetings and corporate meetings.”