TripActions Introduces Breakthrough Travel Booking Experience

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TripActions Introduces Breakthrough Travel Booking Experience

Next-Generation Platform Sets New Standard with Unmatched Depth of Information & Choice

TripActions, the fastest-growing business travel platform loved by the world’s most innovative companies, today announced a radically new flight booking experience. Developed in collaboration with leading global airlines American Airlines, Delta Air Lines and United Airlines, and inspired by the newly unveiled Next Generation Storefront (NGS) standards under development by industry association ATPCO, the new flight booking experience sets a new standard for traveler experience when searching and booking flights.

TripActions’ new flight shopping experience, which will be rolled out to all travelers over the coming weeks, gives business travelers an incredible breadth and depth of information that is sorely lacking on traditional third-party booking platforms. From one simple and intuitive interface, travelers can easily consider company policy and an increasingly diverse product bench offered by airlines including branded fares and new seat products. The result is an industry-leading user experience that makes it quicker and easier than ever for travelers to understand their options and book their flights. Included in this new booking experience:

  • Richer display of carrier-specific offerings including branded fares, seat maps, in-flight amenities and seat photos
  • Easy access to flight performance stats including on-time percentage
  • Quick shopping of multiple carriers and seat products in one simple interface
  • One-click comparison of what’s included in different fare classes
  • Clear presentation of company policy with color coding to help travelers find in-policy flights
  • Industry-defined star rating system allows for quick comparison of diverse airline seat products

“Since our inception in 2015, TripActions has been laser-focused on maximizing choice for our travelers and customers to provide the best user experience in business travel,” said Ariel Cohen, co-founder and CEO of TripActions. “While airlines have also invested significant resources in creating and clearly displaying a huge amount of choice for travelers with branded fares, new amenities, and new seat products, online booking tools have not kept up to reflect these options, resulting in a sub-par traveler experience in third-party channels. Our innovative flight booking experience accurately reflects the full diversity of airline choices in one simple interface. We look forward to continued collaboration with leading airlines and ATPCO to deliver the best traveler experience in business travel.”

“Through our NGS initiative, ATPCO is working with all interested airline and channel partners to create standards in the travel industry that allow for accurate representation and easy comparison of diverse airline offerings,” said Gianni Cataldo, Head of Research & Development at ATPCO. “Today’s distribution landscape is rapidly evolving. While it takes time to build a true data driven-approach that is impartial and trusted, we are encouraged that companies like TripActions are ready to innovate in collaboration with the industry. TripActions’ speed of innovation to implement the NGS principles, including the use of our star rating system and Route happy by ATPCO’s Universal Product Attributes and in-flight Amenities data shows the promise of NGS.”

TripActions’ new booking experience is the result of thousands of hours of development and engineering work. Developed in close collaboration with American, Delta and United, all three airlines view the new booking interface as a major step forward for the industry by offering business travelers more choice and more insight into the different options available to them.

In response to TripActions’ new product, Rhonda Crawford, Vice President – Global Distribution & Digital Strategy, Delta Air Lines said, "Displaying a single fare product on four obsolete cabin shelves just doesn’t work anymore – customers expect and deserve the same robust experience shopping for flights on a third-party platform as they have shopping on an airline’s site, or for any other consumer product. Delta applauds and appreciates TripActions' leadership in setting a new gold standard for third-party displays that will greatly benefit our customers, including those traveling with our joint venture partners.”

“We’re looking at every aspect of our business to provide a great experience for our customers. With an expansive route network, updated products and making it easier to compare these offerings when they’re booking flights, we want customers to feel the care and commitment we put into traveling on United every day,” said Tye Radcliffe, Director, Distribution at United Airlines. “United was one of the first airlines to partner with TripActions, and we commend them on their efforts to provide customers with far more information about our full range of fare types, products and services in its innovative new booking experience."

TripActions has been on a tear since its founding in 2015, now supporting more than 1,000 fast-growing companies globally, including Lyft, Dropbox and Stella & Dot. To date, TripActions has raised more than $230 million in funding – most recently in a $154 million Series C investment in November 2018, led by Andreessen Horowitz.

This press release was sourced from TripActions on 05-Feb-2019.