Transavia launches YouTube channel aimed at Generation Z
10-Nov-2017 Today, Transavia launched its newly revamped YouTube channel, on which new videos will be posted each week. Through this channel, Transavia hopes to appeal to Generation Z, a group that uses YouTube intensively. The goal is to inform and entertain these young people and to spark their enthusiasm for flying with Transavia. The videos will often highlight real employees of the airline: they know Transavia better than anyone and will take a starring role in many of the formats.
Generation Z
Generation Z spends a great deal of time on YouTube: more time, in fact, than they devote to traditional media such as television and radio. YouTube is also their search engine of choice. By communicating - via the web series - what Transavia stands for, the airline hopes to enhance preference for its brand among members of Generation Z in the long term. According to Transavia's Commercial Director Erik-Jan Gelink: "Through the Transavia YouTube channel, we are strengthening our connection to Generation Z while also demonstrating that we are an airline that's accessible to everyone."
YouTube series featuring Transavia employees
Soon, visitors to Transavia's YouTube channel will be able to follow along with five different exciting, informative and entertaining web series. They'll be given a behind-the-scenes look into the world of Transavia. The campaign will kick off with the "Bucket List Hunt", starring four Dutch YouTube celebrities: Tony Junior, Sophie Milzink, Marije van der Made and Nesim Najih.
The other four web series will feature Transavia employees in the lead role. This will not only afford them a chance to shine on YouTube, it will also provide a podium to speak proudly about their jobs and Transavia in general. Gelink: "We believe in the distinctive power of our own people. They know Transavia better than anyone - which is why our colleagues can be seen starring in many formats."
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Ask Jer & Mir
Two Transavia employees answer questions that have been submitted to the airline via social media. -
Stress-free with Stef
Transavia employee Stef provides tips for stress-free travel, along with a bit of humour. -
People of Transavia
This mini-documentary helps viewers get to know the people behind the uniform. -
Crew Anecdotes
Transavia crew members share intense, funny and emotional anecdotes about things they've experienced on the job.
In-house video production
In order to respond more quickly to trends and current events in its video content, Transavia has set up an in-house studio. With the exception of the Bucket List Hunt, all productions will be made here. Transavia intends to create even more in-house video content in future, in order to strengthen brand preference among Generation Z.