Transavia launches YouTube channel aimed at Generation Z

10-Nov-2017 Today, Transavia launched its newly revamped YouTube channel, on which new videos will be posted each week. Through this channel, Transavia hopes to appeal to Generation Z, a group that uses YouTube intensively. The goal is to inform and entertain these young people and to spark their enthusiasm for flying with Transavia. The videos will often highlight real employees of the airline: they know Transavia better than anyone and will take a starring role in many of the formats.