18-Dec-2017 8:27 AM
Tourism WA Ctrip Campaign
Direct News Source
15-Dec-2017 Tourism WA (TWA) invites tourism industry operators to participate in TWA's latest digital campaign with one of the world's largest online travel agents, Ctrip, to promote Western Australia as a holiday destination to Chinese tourists. The campaign will run from 28 December - 30 June 2018 with a travel period of January to September 2018.
The objective of the campaign is to increase destination awareness, stimulate demand for travel to WA and increase bookings for tourism experiences and accommodation. Ctrip boasts over 300 million members with one in five Chinese tourists booking their outbound travel through the online agent. China is now WA's largest inbound market in expenditure. View the prospectus here.