Tourism Tasmania: Jetstar direct Adelaide service in hot demand

The new service is expected to attract more than 46,000 passengers a year and initial demand highlights Tasmania's popularity as a must see destination.

Tourism Tasmania has committed to increase its cooperative marketing with Jetstar to capitalise on the new service, and is also expanding its highly successful Go Behind the Scenery marketing campaign this spring into the Adelaide market.

Tasmania's booming tourism market is a credit to all who are part of the visitor economy - especially industry leaders, and operators right around the State who are keeping our tourism industry ahead of the pack.

More visitors are coming to Tasmania than ever before, staying longer and spending more.

My government is also playing its part. We are a very strong supporter of tourism as we have shown with increased support for marketing, investing in infrastructure, supporting major events, and upskilling our workforce

We are well on track to our goals, developed with industry in our revamped T21 Strategic Plan, including welcoming 1.5 million visitors per year by 2020.

While we are totally committed to our T21 partnership with industry and the goals developed, as the needs of the industry change and new challenges emerge we need to stay ahead of the game.

This weekend when we release our Plan for Your Future it will include bold new targets to take our tourism industry to new heights.

These will be centred around increasing regional dispersal, and getting a higher yield per visitor.

Our new targets will be for a re-elected majority Liberal Government to deliver, and if re-elected, we will be working closely with industry about how to achieve this vision.

Our tourism industry is one of the jewels in our state's crown - a testament to all of the hard work of those in the industry.

We want to continue to work closely with them, and to take our our visitor economy to the next level.