Sir Richard Branson Launches Virgin Australia's Inaugural Hong Kong Services

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05-Jul-2017 Sir Richard Branson will launch Virgin Australia’s inaugural Melbourne to Hong flights by carrying the head of 32-metre local Bendigo dragon Yar Loong in a traditional procession with lion dancers and drummers.

The new services will operate five times per week and feature the award-winning Business Class suites, bringing the world’s best Business Class, ‘The Business’, to the route for the first time.


Counter N, Melbourne International Airport

Departure Dr, Melbourne Airport VIC 3045


Wednesday 5 July 2017

7.30am for 8am press conference

Dragon performance will commence at approximately 7.50am


Sir Richard Branson, Founder of the Virgin Group

The Hon. Steven Ciobo, Minister for Trade, Tourism and Investment

John Borghetti, Virgin Australia Group CEO and Managing Director

John Eren, Victorian Minster for Sports, Tourism and Major Events Minister

Andrew Clarke, Regional Director, Hong Kong Tourism Board


Please RSVP attendance by email to:

Libby Armstrong                       0400 814 573     libby.armstrong@virginaustralia.com  

Virgin Australia Public Affairs     1800 142 567     publicaffairs@virginaustralia.com


  • Press conference and media Q&A with speakers
  • Dragon performance featuring Sir Richard Branson, lion dancers and drummers
  • Virgin Australia Cabin Crew with Sir Richard Branson, dragon and lions


  • Parking is available in the terminal car park. Due to school holidays, it is recommended to proceed straight to the roof.