More than half of Air Serbia tickets were purchased via direct sales channels

During the first six months of 2021, 53 percent of the total number of tickets purchased were sold using direct sales channels of Air Serbia, i.e. through the website, mobile application, Contact Centre and Air Serbia Retail shops, which represents a significant increase compared to the same period in 2019, when the share amounted to 32 percent. Online sales channels contributed the most to this result, taking up 44 percent share of total sales, which indicates that it doubled compared to the same period in 2019, when it took up 21 percent.